Know the Knots, Knot the Dots

Effective advertising requires relevant connectedness. In other words, it should tie pertinent knots psychologically, socially, and even morally. It needs to feed the core of every individual’s emotion. Once hooked, it can be an insatiable contagion that can never be bottled up. Now, that’s loyalty.

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2 thoughts on “Know the Knots, Knot the Dots

    1. Of course, it does. That’s the challenge. Because you can’t achieve loyalty with pretension. If you start by being truthful, the consumer will end up advertising the product without even noticing it. It’s like stretching it’s product elasticity up to it’s limit, creatively. 😀

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