Everything that we inadvertently encounter is pure marketing and advertising, in its ancillary sense. You may not notice it, but the small branded tag tightly sewn at the upper back of your t-shirt already stirs up brand loyalty. The company didn’t even need to tell you to buy more of it.
All that is needed to produce is quality. When we execute quality, we are assured that people will delight in the brand, whether affordable or not. People will want to save for it. They will want to own it. Simply because it is worth it.
Just worth it.