Profitability is the full proof guarantee that your marketing strategy is effective. There is a lot to plan about but when there’s no profit that translates to it, it may even be considered useless.
Being radical, in terms of market strategy, is a precautionary measure. Some of the well-established companies these days try to pump out negative advertising. It’s both effective and radical. However, it also puts the company into the hot water. Infamous-ity. It might even put their financial gain into a complete jeopardy.
Brand management is not done overnight. It can even take a generation to measure its effectivity.
Again, profitability is key.